Lodi City Government: Communication Channel Effectiveness Analysis

Lodi's city government and its agencies operate a fragmented, uncoordinated communication ecosystem in which the most followed platform — the Lodi Police Department's Facebook page — is also the most demographically distorted, while the channel with the most critical utility content — Lodi Electric's Facebook page — has the fewest followers. The city's Notify Me® system on lodi.gov offers genuinely capable infrastructure for direct, algorithm-free civic notification, but it is almost certainly severely undersubscribed, buried in the website, available only in English, and unadvertised to the 40% of Lodi's population that is Hispanic and the 24.7% that speaks Spanish at home.