The Three Types of Small-Town Civic Life

American small-town civic life runs on three distinct organizational forms. The fraternal type — Lions, Rotary, Kiwanis, Elks, American Legion — is in national decline, with membership losses of 25 to 70 percent since its mid-1960s peak. The mission type — cause-centered organizations working on specific local issues — can produce sustained decade-scale work on issues that the other two types cannot. The civic movement type — Love Lodi and its peers across the country — mobilizes volunteer participation at a scale the other two cannot reach.

Each type produces distinct civic goods. None of them can replace the others. And the two newer types only realize their full value to a community when they have the digital infrastructure — active social media presence and mailing lists — to cross-pollinate each other. A community that builds all three types, and connects the two newer ones through shared volunteer and follower flow, punches above its civic weight. Lodi, more or less by accident, is one such community.